Why I Started the Simply Thriving Collective

If I had a dollar for every time someone told me:

“I know what to do. I just can’t seem to keep going.”

…well, I’d probably have enough to buy at least a few unnecessary organizing bins. (Which, to be clear, I would absolutely tell you not to buy yet.)

After years of helping people declutter their homes, I started noticing a pattern: the issue usually isn’t knowledge. Most people already know that if they have fifteen coffee mugs and only ever use two, maybe it’s time to let a few go. They know the overflowing closet or doom pile isn’t helping anything.

The problem is actually getting started — and more importantly, keeping the momentum going. Because real life happens.

You get busy.

Kids need something.

Work gets overwhelming.

You finally get an hour to yourself and suddenly decluttering sounds about as appealing as assembling IKEA furniture without instructions.

And even when people start to make progress, something else often happens: they get overwhelmed. They try to tackle an entire room, pull everything out, get distracted halfway through, and end up standing in an even bigger mess wondering why this always seems so hard.

Or they wait for the magical future moment when they’ll suddenly have an entire free weekend, unlimited energy, and the motivation of a home makeover show host.

(If you’ve found this magical weekend, please let me know. I have questions.)

The Problem Is Never Laziness

This is something I feel strongly about - most people struggling with clutter are not lazy.

They’re busy.

They’re overwhelmed.

They’re mentally exhausted.

Sometimes they have ADHD or struggle with focus and follow-through.

Sometimes they’re dealing with decision fatigue, emotional attachment, guilt, or just plain life.

And so many people end up stuck in an exhausting cycle:

Get motivated → start big → get overwhelmed → stop → feel bad → avoid it → repeat.

So I kept thinking:

There has to be a better way to support people between the big dramatic clean-outs and trying to figure it all out alone.

Because Decluttering Doesn’t Have to Be All or Nothing

Somewhere along the way, we got this message that decluttering has to mean spending an entire Saturday emptying your garage, color-coding everything, and emerging six hours later as a brand-new person. (No thank you.) I believe progress can be smaller than that. Much smaller.

I believe 15 minutes counts.

I believe a tiny drawer counts.

Dropping off donations counts.

Clearing one shelf counts.

Making one small decision counts.

And when those tiny wins happen consistently? They add up in ways that are honestly kind of surprising.

So I Created the Simply Thriving Collective

The Simply Thriving Collective was created for people who want to make progress but don’t have hours to spare.

People who feel overwhelmed.

People who struggle to stay consistent.

People who might know what to do but need a little support actually doing it.

Inside the Collective, we focus on decluttering — not organizing.

(No pressure to label every bin in your house.)

Every week, members get:

3 Weekly Wins — quick decluttering challenges designed to take about 15 minutes each

Why Wednesday prompts — because sometimes clutter isn’t just clutter, and understanding what’s keeping us stuck matters

ADHD-friendly strategies and decluttering games — because one-size-fits-all advice doesn’t actually fit all

Disposal tips and donation resources — because decluttering only works if the stuff actually leaves the house

Access to my expertise and a supportive community — because sometimes you just need someone to say, “Yep, this is hard. And yes, you can do it.”

Slow and Steady Is Still Progress

The truth is, I’m not super passionate about helping people create Pinterest-perfect homes. I care much more about helping people feel less overwhelmed.

Less stuck.

More in control of their space.

More able to find what they need.

More able to breathe when they walk into a room.

I want people to stop waiting for the perfect moment to start. Because progress doesn’t require a free weekend. And it definitely doesn’t require perfection.

Sometimes it just starts with fifteen minutes.

If this sounds like the kind of support you’ve been wishing existed, the Simply Thriving Collective opens soon. You can join the waitlist now to be the first to hear when doors officially open.